This is baj.

Hey my love,

I’m Bibi — founder of baj., and part-time lawyer (because someone’s got to pay the bills).
baj. is my heart project, a Berlin-based label that merges fashion with purpose. We create thoughtful essentials and one-of-a-kind reworked vintage pieces, giving clothing a second life and making each item as unique as the person wearing it.

Born out of Berlin, baj. is rooted in mental sustainability — a vision for a world that takes care of both the outside and the inside. We challenge the noise of fast fashion and the pressure to always perform, offering something slower, deeper, and more intentional. Each piece is either created or reconstructed locally, blending the past with the now. There’s no mass production here — just individuality, craftsmanship, and care.

This label comes from a deeply personal place. I’ve experienced mental illness firsthand — from clinics to countless therapy sessions and everything in between. Healing hasn’t been linear, but baj. became a part of that process. It gave me a creative meaning and a voice when I felt invisible, and now it offers space for others who might feel the same. Parts of my inner world I am sharing in the Mental Sustainability Blog.

I believe fashion and mental health are connected. What we wear is often an extension of how we feel — it can protect, express, or comfort us. In a world obsessed with constant improvement, baj. stands for honesty, softness, and self-expression. Our pieces aren’t just clothes — they carry meaning, invite reflection, and tell stories.

With every purchase, €5 is donated to the German Depression Aid Foundation, supporting real, accessible mental health care in Germany. Because healing isn’t just personal — it’s something we can build together.

Welcome to baj.
Wear what matters. Feel what’s real.